Shubbak is your store's order window on WhatsApp. Customers order from a digital menu that opens from WhatsApp, the order pops up in your store with a sound alert, and the customer gets a confirmation and automatic updates until delivery. Drivers receive orders on WhatsApp, cash is settled at the end of the shift, and your customer data stays yours.
Across Saudi Arabia and the Gulf, many customers order from restaurants, cafes, supermarkets and pharmacies with a plain WhatsApp message. But regular WhatsApp was never built to run orders: chats pile up at rush hour, the address gets asked for twice, customers ask “where is my order?” every ten minutes, and nobody knows how much cash each driver holds until late at night.
Shubbak by Nazzem adds an operating layer on top of the WhatsApp number your customers already know: an instant reply with a fast digital menu link, an order page with items, options and a map pin, a live order board in the store, automatic customer updates, and driver dispatch with cash settlement per driver. It runs alongside your current POS rather than replacing it.
What we aim for: no orders lost in the rush, customers who know their order status without calling, drivers who know where to go, and an owner who gets a daily report on WhatsApp — while building a customer base of their own instead of paying commission on every repeat order.
These problems show up in most stores that take delivery orders on WhatsApp or by phone, and they double at rush hour.
Dozens of open chats at once, so replies are late or a whole order is forgotten — and the customer orders elsewhere.
“What's on the menu?”, “How much is delivery?”, “Where is my order?” Staff answer the same questions all day instead of preparing orders.
Orders typed in a hurry, a forgotten add-on, an address described in words — so the driver calls the customer more than once.
At the end of the shift nobody knows exactly how many orders each driver delivered or how much cash they should hand over, and gaps are found too late.
A regular customer who orders weekly through delivery apps costs you a share of every order, even though they know your store and order from you.
How many orders today? What revenue? What sold most? Answering means piecing it together by hand from chats and receipts.
Built around the full order journey: from the customer's first message to settling each driver's cash at the end of the day.
Every message to your number gets an instant reply from Shubbak with a fast menu link that opens on the phone — items, photos, sizes and add-ons, in Arabic and English.
The customer picks items, chooses delivery or branch pickup, pins their location on the map and pays cash or card on delivery. Prices and delivery fees are calculated by the system, not by staff.
New orders appear on the store's tablet or computer with a sound alert. Staff accept, set the prep time and move the order through: new, preparing, ready, out with driver, delivered.
At each key step the customer gets a WhatsApp update: order accepted with the expected time, out with the driver, then delivered — so fewer calls and messages asking about status.
Drivers receive the order details, a map link, the customer's number and the amount to collect on WhatsApp, then tap “Picked up” and “Delivered” and choose cash or card.
The system calculates the cash expected from each driver per shift, compares it with what they actually hand over, and shows any gap the same day.
When the business day closes, one message arrives: completed and rejected orders, revenue and average order, top items and each driver's cash. The business day follows your hours, even past midnight.
If an order stays unaccepted for a few minutes, the manager gets an alert and the customer gets a reassurance message, so no order is lost in the rush.
Every customer who orders is saved with their number, address, order count and last order. With their consent you can send offers and win-back messages to those who stopped ordering.
Fields for calories, caffeine and allergens appear next to each item on the digital menu, helping you meet Saudi digital-menu requirements. Prices are shown VAT-inclusive.
Any business that takes delivery or pickup orders on WhatsApp and wants them organized without relying fully on delivery apps.
High rush-hour volume, with sizes and add-ons that must be recorded accurately.
Quick delivery or pickup orders, and customers who repeat the same order.
Daily neighborhood orders and drivers covering several areas.
Repeat delivery orders from regular customers, with every order accepted by the pharmacy before it leaves.
Seasonal and occasion peaks that need clear organization and confirmation.
Track every driver and their cash instead of relying fully on delivery apps and their commissions.
The software runs in Arabic and English and in your currency, and where needed we connect it to a certified e-invoicing provider in your country so invoices are issued compliantly.
Since 1 July 2025, restaurant and cafe menus — including digital menus and delivery apps — must show calories, caffeine, allergens and other details under SFDA rules, and the system's digital menu shows these fields for every item. Prices are shown to customers VAT-inclusive, and tax invoices come from your POS or a Fatoora-compliant e-invoicing solution that we connect orders to.
Consumer sales fall under the Egyptian Tax Authority's e-receipt system and B2B sales under its e-invoice system. We connect to an approved channel or provider so receipts and invoices are issued where the transaction is recorded.
E-invoicing is mandatory from 1 January 2027 for businesses above AED 50 million in revenue and from 1 July 2027 for the rest, through an accredited service provider (ASP). We structure invoice data so it connects easily to the provider you choose.
Qatar has no VAT in force yet; a draft e-invoicing law was approved in 2026 without a final timeline. The software runs in Qatari riyals and e-invoicing can be added once requirements are published.
Kuwait has no VAT or mandatory e-invoicing in force yet. The software runs in Kuwaiti dinars and issues organized invoices and receipts, and we add any e-invoicing integration as soon as official requirements are published.
Three common ways to take delivery orders, each with a different cost. Many stores combine delivery apps with a channel of their own.
| Manual WhatsApp | Delivery apps | Shubbak by Nazzem | |
|---|---|---|---|
| Commission per order | None | A share of every order | Fixed subscription, no commission |
| Customer data ownership | Yours but scattered | Usually the app's | Yours and organized |
| Taking orders at rush hour | Depends on staff speed | Organized inside the app | Menu and order board with sound alerts |
| Telling customers their order status | Manually when asked | Inside the app | Automatic WhatsApp messages |
| Drivers and cash | Manual check at day end | The app's drivers | Your drivers, with cash settled per shift |
| Reaching new customers | Limited | Strong — the apps' main advantage | Through your ads, social accounts and number |
A restaurant takes 30 delivery orders a day through apps at an average of SAR 60 with a 20% commission. Commission alone is SAR 12 per order — SAR 360 a day, or about SAR 10,800 a month. If a third of those orders come from regulars who already know the restaurant, they alone cost about SAR 3,600 a month in commission.
When those regulars move to the restaurant's own WhatsApp number through Shubbak — with a fast menu and automatic updates — the restaurant keeps both the order and the customer, for a fixed subscription plus WhatsApp message costs instead of a share of every order. Delivery apps remain a channel for winning new customers rather than the only route for every order.
Figures are illustrative to explain the calculation; commission rates vary by app, agreement and city.
We start with one branch and the core order flow, then add the rest after measuring results.
We connect your store's WhatsApp Business number to Shubbak; in most cases you keep using the WhatsApp app on your phone with the same number.
We load your items, prices and add-ons, and set delivery fees, minimum order by distance, and opening hours.
Short hands-on training on the order board, the driver buttons and cash settlement.
We support the first days and measure acceptance speed, messages per order and cash accuracy, then add branches and campaigns.
The price depends on the number of branches, daily order volume, number of drivers and integration with your current POS. It usually consists of a one-time set-up fee and a fixed monthly subscription, with no commission on orders.
WhatsApp Business messages are charged by Meta based on message type and the customer's country. We design the order journey to use as few messages as possible and show you the expected cost before you start.
See our plans and request a quoteWe implement and support the system remotely and serve businesses in the main cities of the Gulf and Egypt, with Arabic and English support on WhatsApp and phone.
Riyadh, Jeddah, Dammam, Makkah, Madinah, Khobar, Taif, Abha, Buraydah, Tabuk
Cairo, Giza, Alexandria, Mansoura, Tanta, Assiut, Sohag
Dubai, Abu Dhabi, Sharjah, Ajman
Doha, Al Rayyan, Al Wakrah
Kuwait City, Hawalli, Farwaniya, Ahmadi, Jahra, Mubarak Al-Kabeer, Salmiya
Tell us about your business, your daily orders and how you take them today, and we'll suggest the right way to start and send you a written quote.